George is the co-founder of Plethora Businesses. With more than 30 years of experience in management, consulting, business valuations, mergers & acquisitions, George is a recognized leader as an M&A advisor and business valuation appraiser. He has been involved in more than 2,500 valuation engagements and successfully closed more than 300 mergers & acquisitions transactions.

Mr. Lanza holds numerous leadership positions in key M&A organizations. In 2014, George was Chairman of the M&A Source Private Equity Expo and a Director of the International Business Brokers Association (IBBA). He was the 2013 Chairman of the IBBA and in 2009-2010, Chairman of the M&A Source. From 2008 to 2012, George was the Director of the California Association of Business Brokers (CABB).

George is one of only 80 business intermediaries holding the prestigious Mergers & Acquisitions Master Intermediary certification. He is a Certified Business Intermediary and is also certified as a Business Certified Appraiser and a Machinery & Equipment Appraiser. He holds a FINRA Registered Representative stock broker with a 63 and 7 securities licenses.

George is a sought leader in the business valuation and mergers & acquisitions fields, teaching mergers & acquisitions and business valuation-appraisal classes throughout the country. George is an IBBA University and M&A Source Association faculty member, he writes and teaches courses to M&A Bankers, Business Professional Advisors and Broker Professionals. He has authored numerous courses on valuation techniques and mergers & acquisitions. His classes provide educational credits to local and international members of M&A organizations. He also speaks at local colleges and universities in the business and entrepreneur departments and frequently addresses professional associations. George has also contributed to Harvard Business School in the Entrepreneurship through Acquisition program.

His valuation track record is backed by extensive market knowledge and real world transactional experience encompassing more than 2,500 business valuations across a broad range of industries, entities and ownership interests, including a large number of logistics and transportation companies, aerospace & defense, manufacturing businesses, and food and distribution industries to name a few.

George is an active member of the California Association of Business Brokers, the International Business Brokers Association (IBBA), the M&A Source, the Institute of Business Appraisers (IBA), the International Society of Business Appraisers (ISBA), and The National Equipment Business Brokers Institute (NEBBI).

After graduating from the Naval Academy of Argentina in ship design, George moved to the U.S. and studied Manufacturing Engineering at the University of California Irvine. He also studied Hydraulics Design at the Paul-Munroe Hydraulics School of Fluid Power, International Managerial Relations at the University of Southern California, and received his Mortgage Banking Certification at California State University, Fullerton.

Leadership Positions:
2014 Chairman, The M&A Source Private Equity Expo
2014 Director, International Business Brokers Association (IBBA)
2014 Director, Veterans Small Business Association Foundation (VSBAF)
2013 Chairman, International Business Brokers Association (IBBA)
2009-2010 Chairman, The M&A Source
2008-2012 Director, California Association of Business Brokers (CABB)

Prior Experience
Islander Yachts- Architectural design, Plant Superintendent, Design and manufacturing of pleasure Yachts
Mark Industries- Manufacturing Engineering Manager, Manufacturing Manager. Design and Manufacturing of self-propelled Hydraulic construction equipment
Lear Siegler- Manufacturing and Engineering Manager (multiple locations) Design and manufacturing of electronics and plastics components
Equity Lending & Investments- President & CEO of a multi-state mortgage banking organization branches throughout the west coast

Other Certifications & Licenses:
Master Captain’s License, Issue by US Coast Guard
Dive Master/Scuba Diver Instructor- PADI

Other Affiliations & Interests
Cruiser’s Chair 2017- Long Beach Yacht Club
Commodore 1995-Corsair Yacht Club,

George resides in Long Beach, California with his wife and partner, Dora. Together, they have raised four sons.