Giveaways are one of the most important parts of attending and exhibiting at trade shows, so you’ll want to put some time and effort in designing your swag. Freebies displayed at your booth should catch eyes and ultimately support your main objective for being at the show. Trade show giveaways can help to increase brand awareness, attract investors or assist in networking efforts. Here are three essential things to keep in mind when designing your trade show giveaways.

1. Appeal

Who do you want to attract to your booth? With this in mind, your giveaways need to reach a specific audience. You might have to think outside the box if you are seeking to attract people outside your existing demographic. Think of who the giveaways are intended for first, then design them based on that audience.

2. Usefulness

If your freebies are useful and can be utilized on a daily basis, your business will get more publicity and recognition. While funny t-shirts and inflatable beach balls can display big logos, they will likely be used only a few times (if any). Small and useful items such as stationary, electronics accessories or hygiene items are likely to make your brand stick with whomever decides to stop by your booth and pick them up. Also, try to choose freebies that will redirect the users to your company’s website or store to see an immediate impact of your giveaways.

3. Relevance

What you give away should relate to your business. A bike company has no business giving away auxiliary cables, nor does a tech company have any business handing out branded allen wrenches. Make sure your freebies are not only useful, but also appropriate and related to your business or service.

Everyone loves free stuff. With thoughtful planning and design, you can make your trade show giveaways give back to you. We are dedicated to helping clients meet their trade show goals. If you are in need of assistance with innovative trade show displays in Las Vegas, contact Structure Exhibits today at (888) 633-4162.