When showcasing your brand to the world, ensuring you have the perfect exhibit is crucial to getting the attention you want. A custom exhibit not only catches the eye of potential customers, but allows your regular buyers a familiar backdrop which makes your company easier to find on a show floor. Knowing who to turn to when you need a custom exhibit will also help. So how do you know who to hire? You can start your search by asking the following questions:
- What services do you provide in-house?
- What services do you outsource?
- What is the average cost per square foot for a custom exhibit build?
- Can you send me (3) references of your work?
Presentation
One of the biggest advantages of choosing the right company for your custom trade show exhibit is the attention to detail and the ability to truly make your environment your own. When showing off your creations, you want things to look the best they can and the surroundings in which they are presented in should reflect your brand. Turning to the right people allows you to share your vision and watch as they make it come to life. These companies know the ins and outs of trade shows and know the look and concept you are going for. They ensure your products are shown in the best way possible in hopes of helping you get the attention you deserve.
Product Offerings
When you choose a company to handle your custom trade show exhibit, understanding their product offerings is extremely important. Do they they provide all of their offerings in-house or do they subcontract services? If they are subcontracting services make sure to ask how they perform quality control of those outsourced products and services. This will tell you whether or not they are a company that can make your ideas come to life. You’re the best person to decide how your work should be displayed so make sure you provide ample input during the design process.
For more information on custom trade show exhibits, contact us.