Designing a trade show booth used to be a lot simpler. A couple of walls, a place to lay out materials, maybe a focal point and you were finished. But over the past decade, booths at trade shows have become more high-tech, colorful and complex. Figuring out what your company needs can be confusing, especially if you are not sure whether you want to rent or buy your trade show booth, but help is on the way. Here are some valuable tips for designing a trade show booth that will stand out from the crowd.
Proper Planning a Major Key to Success
Owning your booth assets can be convenient, but you will still have to coordinate everything to arrive and be set-up and broken-down to make your trade show a success. You have to think about everything from shipping, drayage and paperwork, to loss/damage prevention and properly labeled boxes and crates. Hiring professional services to pull everything together for you, or utilizing a sharp employee to make it happen can mean the difference between a successful show and a failure. The key is to plan ahead. Make sure you know the show requirements, including shipping, booth size, set-up and more to avoid unnecessary problems. Keep a list of everything that needs to be completed by date and have a fresh pair of eyes review it frequently prior to the show.
Creating a Booth From Scratch
Creating a booth from scratch can be an exciting and rewarding experience. The most important question to answer before planning your booth is who are you trying to reach out to. Once you know your target audience, you can begin to design a booth which will attract them. While snazzy, high-tech booths may be right for some companies, they may not be right for your business. Sometimes, a simple design made to enhance your product/service is the better way to go. If you’re unable to come up with a concept, find a reputable company to help spark some ideas and flesh out your vision.
Renting a Booth
Renting a booth for your trade show is a cost effective and time considerate way to make an impression at a trade show. Some of the advantages of trade show booth rentals include the fact that your booth can look different at each trade show you attend, you don’t have to store bulky materials, the size and layout can change and booths can be found to match any budget. The great news is, you don’t have to settle for “cookie cutter” booths as a renter.
As tough as it is to bring a successful trade show booth together, there is nothing that compares to the feeling of seeing your gorgeous booth in action. If you need assistance with innovative trade show displays in Las Vegas, please contact Structure Exhibits today at (888) 633-4162.
